Head of Growth (Technical, Hands-On)

We are a profitable, rapidly growing B2B ecommerce and industrial technology company seeking a highly analytical, technical Head of Growth to own and scale our digital growth engine. This role is responsible for driving measurable revenue growth through paid acquisition, website optimization, funnel improvements, and technical execution. You will manage external agencies and developers while also contributing directly to website, design, analytics, and growth initiatives. This is a hands-on role for someone who thinks like an owner and is comfortable both leading strategy and executing improvements directly. Responsibilities Growth Strategy & Execution • Own and scale revenue growth across paid search, SEO, website conversion, and digital channels • Analyze funnel performance, identify bottlenecks, and implement improvements • Continuously improve conversion rate, lead quality, and customer acquisition efficiency • Develop and execute growth experiments to increase revenue and profitability Website, Funnel, and Technical Execution • Directly contribute to website improvements, landing pages, and funnel optimization • Work within ecommerce platforms, CMS systems, and analytics tools to implement changes • Improve site performance, UX, and conversion paths • Partner with developers to scope, prioritize, and implement technical growth initiatives Agency and Vendor Management • Manage paid media agencies, SEO partners, and development vendors • Hold partners accountable to clear performance metrics and ROI targets • Evaluate and improve agency performance or replace vendors when necessary Analytics and Performance Ownership • Own reporting and performance metrics including CAC, ROAS, conversion rate, and revenue growth • Build dashboards and reporting to track performance and identify opportunities • Use data to drive decisions and prioritize initiatives Team and Cross-Functional Leadership • Work closely with leadership, engineering, and operations to execute growth initiatives • Help define long-term growth strategy and digital roadmap • Build scalable growth infrastructure and processes Requirements Core Requirements • 5+ years in growth, performance marketing, or digital leadership roles • Proven track record of driving measurable revenue growth • Experience managing paid acquisition channels, especially Google Ads • Strong analytical and data-driven mindset • Experience managing agencies and external vendors Technical and Execution Skills • Comfortable working directly with CMS platforms, ecommerce systems, or website builders • Experience improving conversion rate, UX, and digital funnels • Strong understanding of web analytics (Google Analytics, etc.) • Ability to work effectively with developers and technical teams • Ability to scope and implement technical improvements Preferred • Experience in B2B, ecommerce, industrial, or technical product environments • Experience managing significant ad budgets ($50k+/month preferred) • Experience with technical SEO and conversion optimization • Experience in high-SKU or catalog-based ecommerce environments Ideal Candidate Profile The ideal candidate is: • Highly analytical and data-driven • Technically capable and comfortable working directly on digital properties • Hands-on and execution-oriented • Comfortable managing both strategy and implementation • Focused on measurable business outcomes, not vanity metrics • Able to operate independently and take ownership Compensation • Competitive base salary • Performance-based bonus tied to growth and performance • Significant opportunity for career growth and leadership Job Type: Full-time Pay: $120,000.00 - $160,000.00 per year Benefits: • 401(k) • 401(k) matching • Health insurance • Vision insurance Application Question(s): • What is the largest monthly paid acquisition budget you have personally managed? • What revenue was directly attributable to your marketing efforts in your most recent role? • What specific channels did you personally manage? • Have you directly managed external agencies or developers? • How do you evaluate whether marketing spend is performing well? Work Location: Remote